Lara Lemac is a Creative Producer and Director with extensive experience in the entertainment industry. In her active role as Senior Creative Producer at Sub Global, she has led creative projects for artists such as Travis Scott on his 2023 album "UTOPIA," as well as for Usher and Ye (formerly Kanye West). Lara continues to contribute to Scenography, Design, Architecture, Research, and Events, collaborating with brands such as Mercedes, Snipes, and Converse, among others.